Osman Koc
Co-founder & CEO, UserGuiding · London
Osman Koc is the co-founder and CEO of UserGuiding, a no-code product adoption platform.
I co-founded UserGuiding and I'm still building it. I write about founder life, SaaS, onboarding and the habits that keep me going.
What Osman Koc writes about
- Founder life: staying in the game, first-generation founder life, the long middle where compounding happens
- SaaS growth: running for profitability, watching customers instead of competitors
- Onboarding and adoption: time-to-value, activation, segmentation
- AI in SaaS products: trust, onboarding for AI features, deciding what to build
- Books and habits: reading lists, running, small daily systems